Experienced multimedia and technically proficient communications marketer specializing in strategy, A/B testing, and user behavior analysis to enhance UX, drive engagement, and boost conversion rates. Proficient in Google Analytics (Looker Studio), Hotjar, and SEMrush for performance measurement and optimization. Skilled in SEO, website performance, and front-end troubleshooting, ensuring seamless user experiences.
Passionate about leveraging technical and strategic expertise to improve lead generation and business growth through cross-functional collaboration. Proven ability to quickly build trust and respect with clients across diverse industries. Advanced project management and people skills foster strong, productive relationships and drive successful outcomes.
Responsible for connecting member families to the rich life of the congregation through clear engaging communications
Reporting to the Assistant Vice President of Corporate Communications, led cross-functional teams to implement data-driven marketing strategies, optimize digital content, and enhance website performance. Developed and implemented structured workflows that streamlined processes and enhanced efficiency. Supervised and mentored the Digital Strategy team of 2 offering guidance on best practices and professional development including improved project deliverables and higher team morale.
Reporting to the Web Content Manager, managed website content strategy to drive organic traffic and improve search engine rankings. Created targeted content for diverse marketing campaigns and streamlined content management processes to ensure efficient publishing and updating of online materials.
Partner with businesses to enhance online presence, improve website performance, and drive conversions. Leverage A/B testing, heatmaps, and session recordings to identify drop-off points and optimize user experience. Clients include: sognoitalian.com; innatgoodharborbeach.com; martignettihospitality.com; brmbilling.com; and cheftonymessina.com.
