Experienced multimedia and technically proficient B2B digital marketer specializing in strategy, A/B testing, and user behavior analysis to enhance UX, drive engagement, and boost conversion rates. Proficient in Google Analytics (Looker Studio), Hotjar, and SEMrush for performance measurement and optimization. Skilled in SEO, website performance, and front-end troubleshooting, ensuring seamless user experiences.
Reporting to the Assistant Vice President of Corporate Communications, led cross-functional teams to implement data-driven marketing strategies, optimize digital content, and enhance website performance. Developed and implemented structured workflows that streamlined processes and enhanced efficiency. Supervised and mentored the Digital Strategy team of 2 offering guidance on best practices and professional development including improved project deliverables and higher team morale.
Reporting to the Web Content Manager, managed website content strategy to drive organic traffic and improve search engine rankings. Created targeted content for diverse marketing campaigns and streamlined content management processes to ensure efficient publishing and updating of online materials.
Partner with businesses to enhance online presence, improve website performance, and drive conversions. Leverage A/B testing, heatmaps, and session recordings to identify drop-off points and optimize user experience. Clients include: sognoitalian.com; innatgoodharborbeach.com; martignettihospitality.com; brmbilling.com; and cheftonymessina.com.
